WEB DESIGN & DEVELOPMENT: Learn How Two Different Disciplines Work Together. Many people often lump web design and web development together as if they were the same thing. They certainly sound similar enough to mean the same thing, but they’re actually vastly different disciplines. Read more

MOBILE DESIGN & SEO: Is Responsive Design A Ranking Factor? It could be said that true success in Google is synonymous with having a successful mobile presence. But what kind of mobile presence? When it comes to designing a mobile website, there are three choices: responsive, adaptive and traditional “m.” mobile sites. Read more

DYI DESIGN: 9 All-Purpose, Super-Easy Online Web Builders Let You Tell A Story Or Sell Your Stuff. With all the Facebooking, Tumblring and tweeting, it’s a wonder personal Websites still get built at all. For most people, short bursts of communication with friends and family seem to be enough to satisfy most common messaging impulses. Read more

UX-FOCUSED APPROACH: Be Sure To Balance SEO And User Experience In Your Web Page Design. On Google’s list of philosophies, the very first one is “focus on the user and all else will follow.” But in the past, many SEO professionals have ignored this advice, crafting web pages designed primarily for Web crawlers, and crammed with keywords. Read more


CONNECTED THINKING: 89% See IoT Impacting Customer Engagement ‘Very Significantly.’ When it comes to the impact of the Internet of Things on customer engagement, the marketers leading the charge see a totally different picture than those behind. And the leaders are looking to leverage new connections with customers, who expects highly personalized engagements, based on a new report. Read more

MOBILE MIND SHIFT: When Enterprises And Carriers Get Together, The Result Is A Happy Customer. More millennials enter the consumer marketplace each year and their effect is drastically influencing a multitude of industries. Millennial consumers are mobile driven and hate not being able to engage with businesses on their terms. With the increased adoption of mobile devices, there has also been a fundamental change in consumers’ business expectations. Read more

ATTRACT MOBILE READERS: Publishers’ Latest Mobile-Engagement Trick — The Truncated Article Page. s sidedoor visits continue to dominate publishers’ traffic, many are coming up with new ways of holding onto — or at the very least extracting more value from — their mobile readers. For the likes of The New York Times, Huffington Post and Quartz, one successful tactic is the “read full story” button, which appears within articles after a few paragraphs for mobile readers. Visitors who want to actually finish the articles they’ve started reading need to click the button… Read more

SALESFORCE AUTOMATION: Making CRM Part Of Your Customer Engagement StrategyCustomer relationship management (CRM) tools and strategies play an increasingly important role in the success of most, if not all, organizations today. The best way to determine whether your organization can benefit from CRM tools is to evaluate your process for finding, catching and retaining good customers — not just today, but over time.. Read more


APPLICATION DEVELOPMENT: Blue Mountain Data Systems is dedicated to Application Development and Systems Integration for Federal Civilian Agencies, Document Management Systems that help in the preparation, scanning, indexing, categorizing and quality control of millions of pages of paper documents to electronic format and the Automation of Workflow Processes. Call us at 703-502-3416.


ATTN: Federal & State CTOs CIOs CISOs: Daily Tech Update – October 7, 2015

Leave a Reply