You’ve just finished your agency’s website and need to get it to a prominent place on the Internet. Should you hire an search engine optimization (SEO) specialist, or can you manage things yourself? Experts believe that SEO is easier than in past years. However, having the right determination and action plan in place are crucial to your success.
In the recently published Forbes article, Jayson Demers provides a few pointers to consider when starting an SEO campaign:
Onsite content is one of the most important factors for SEO, but keywords are no longer as important as they used to be. Instead, your content needs to be plentiful, detailed, well written, and appropriate for your industry. That means using your home page and internal pages to accurately describe the course of your business, and taking advantage of your blog as often as possible with helpful, specific content. Posting new content on a weekly—if not daily basis—is a surefire way to start building your authority and capturing visibility for incoming queries.
Get involved on social media by creating profiles on the major networks: Facebook, Twitter, and LinkedIn. Then start syndicating your content by posting links to your most recent or most relevant features—this will increase traffic, increase visibility, and most importantly, improve the content’s authority in search engine analyses. It’s also important to communicate with your social followers directly; regular engagement and large followings are important social signals used to calculate rank.
No SEO strategy is complete without a solid offsite strategy. Since link building is no longer about achieving a target number or placing a series of target keywords, it’s much easier for business owners to devise a successful strategy. To get started with an offsite link-building campaign, find a handful of blogs and forums related directly to your industry, and make relevant, on-topic posts with occasional links pointing back to relevant pages on your site.
For more information about search engine optimization strategy, read the full Forbes article.
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