BUSINESS INTELLIGENCE MANAGEMENT: Data Alone Won’t Guarantee Better Marketing Decisions. If we have the data we need, why is it that it can’t lead to better business decisions? I was often asked this question in the business intelligence (BI) course
BUSINESS INTELLIGENCE MANAGEMENT: Data Alone Won’t Guarantee Better Marketing Decisions. If we have the data we need, why is it that it can’t lead to better business decisions? I was often asked this question in the business intelligence (BI) course